Exercise 32: Text and image


“Begin by taking each pair of words in turn from the list below and writing them in your own handwriting.”

  • Big Small
  • Fat Thin
  • Fast Slow
  • Fun Boring
  • Calm Mad

Now write each pair of opposites in a way that is descriptive – use the shape and size of the word and the relative position of the letters to express the meaning of the word. A fat ‘F’ may look different to a thin ‘F’. Write the words in both upper case and lower case.

“Turning to your computer software, scroll through the fonts and select one that suits your word. Reflect the qualities you were seeking to express when hand-drawing the word. Be conscious of the roundness or pointedness of a letter form. Note whether it’s serif or sans serif. It may help to type the word several times in different fonts and make a direct comparison between them.”

Then I did some research for the perfect word “Mad”:

I thought that this was the most accurate representation of the word mad because it really represents that emotion. I think it is because of the bright and intense colour, the pointy endings of the letters, the size and fact that they are in capital letters, and the way that they are unperfected as if they were drawn by hand.


This was a brief but effective exercise because I learned how the type of font that you use can actually portray a feeling, emotion, or descriptive elements of the actual word or what it is being used to described for.

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